The Fletcher Creative brand and Identity was inspired and developed from the Gem stone Peridot. A green gemstone that represents strong values that Fletcher Creative want to uphold and stand by. The brand was created through a series of images that the business owner Fletcher Henry derived from his trip through Europe in 2008 and it is through these images that the brands inner meaning is captured.
The website and business cards help deliver this message to clients. The triple embossed icon for the studios business cards encapsulate the texture of the Peridot Gemstone.