Melbourne band July Days engaged Fletcher Creative to do the creative art direction for their debut album "The Night Is For Hunting". The brief was to capture and portray in the album cover and other promotional material a visual display which defined the albums title 'The Night is for Hunting’ whereby bringing it’s meaning to life and enticing the music lover to purchase the album.
The beautiful captivating underwater photography by Johan Strindo helped make this project come to life. As part of the project Fletcher Creative designed the CDs, Vinyl, marketing material, posters, T-Shirts & single covers.